About us

Founded in 1987, SRG Bangladesh Limited (SRGB) is the leading multi-sector and full service research and consulting firm of Bangladesh. SRGB offers professional services in management consulting, analysis and research (both quantitative and qualitative), mystery shopping, project designing & management, monitoring & evaluation studies, investment feasibility studies, communication and training, etc. SRGB successfully delivered a large number of research and consulting projects, designed and delivered hundreds of capacity development programs in various countries and to various international organizations, including UN organizations (UNDP, UNICEF, UNFPA, UNEP, etc.), IFC/World Bank, ADB, national/international NGOs and multi-national & national business enterprises.

SRGB is the leading social and development research firm of Bangladesh and conducted a large number of nationwide public opinion poll, household and community baseline survey, impact evaluation studies and social research on diverse sector. SRGB worked as the monitoring and evaluation specialist for many national and international organizations and designed and developed Results and Resource Framework and the Logical Framework Analysis (LFA).

SRGB also is the Bangladesh market leader in research and business consulting into all aspects of market strategy, innovation and branding, from consumer and market research & analysis to idea generation, concept development and testing, brand equity, brand positioning, customer satisfaction, mystery shopping, etc.

SRGB is based in Dhaka of Bangladesh and offer professional services in Bangladesh, India, Pakistan, Afghanistan, Nepal, Bhutan, Sri Lanka, Maldives, Myanmar, etc.

In recognition to the SRGB’s professionalism and service excellence, SRGB has been honored with several international awards including European Quality Award 2015 awarded by European Business Assembly (EBA) and issued Quality License in accordance with the UK Trade Marks Act 1994, The Great Britain and Northern Ireland Patent Office. SRGB also has been honored by the European Society for Quality Research (ESQR) with Quality Achievements Award 2013 in recognition of SRGB’s extraordinary achievement in quality management based on the principles of ESQR Quality Performance Model (QPM), International Star for Leadership in Quality (ISLQ) Award 2012 and International Quality Crown Award 2012 in recognition for SRGB’s commitment to Quality, Leadership, Technology and Innovation through QC 100 model for Total Quality Management (TQM).

SRGB is a member of WAPOR (World Association for Public Opinion Research), ANPOR (Asian Network for Public Opinion Research), Insights Association (MRA/CASRO, USA), MRS (Market Research Society of UK), Australian Market & Social Research Association (AMSRS) and ESOMAR (World Association for Market, Social & Opinion Research) and comply with the ICC/ESOMAR International Code on Market and Social Research. SRGB also is a member of MSPA (Mystery Shopping Providers Association) Asia-Pacific, BMSRS (Bangladesh Marketing & Social Research Society) and IMCB (Institute of Management Consultants Bangladesh), an affiliate of ICMCI (International Council of Management Consulting Institutes).